I’ll admit here to being a bit of an award show junkie. I enjoy the red carpet commentary, the general glamour, and those wonderfully awkward “he/she didn’t know the camera was right there” moments. Of course, the creme de la creme of the award season — the Academy Awards — are coming up soon. I recently read an Ad Age article about how the Oscars have gotten a social media makeover this year in attempt to drive the median viewer age from 49.5 to something in the Gen Y range.

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Posted by Grace

Cross performance art with marketing strategy and you get Ogori Cafe in Kashiwa, Japan located in Urban Design Center Kashiwa-no-ha. The concept is you get what the person before you ordered and the person after you gets what you ordered.

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Posted by Ashlee

The compassion and generosity displayed following the earthquakes in Haiti has been remarkable. We’ve seen this before many times – a natural or man-made disaster inspires the very best from inside us. But, for me, Haiti feels different. In large part, social media is to thank for its uniqueness. Social media has given us instant updates.

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Posted by Katie

Diesel, a fairly high end clothing line with a youthful feel, has started an interesting campaign that is quite bold. BE STUPID. Seems like an odd way to get people to buy your clothing, but it just may work. Check out their array of advertisements.

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Posted by Ashlee

We were fortunate to be asked to lend our creative talents to help this non-profit organization design and develop a website. Kamo’s Kids was founded in memory of an inspiring young man, Kameron Hale, who was killed in a tragic four wheeler accident at the age of 16. The goal of this new foundation is to raise money and encourage involvement in activities that help underserved children gain self-confidence and reach their full potential.

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Posted by Shawn

This weekend, the AAF-Little Rock (formerly AdFed) brought 3 wonderful judges into town to judge the club’s annual ADDY competition. As a member of the ADDY committee, my presence was requested to assist with the judging, and while I was not initially thrilled with the idea of spending my Saturday ‘working’, I ended up really enjoying the process and the company.

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Posted by Grace

The Greater Hot Springs Chamber of Commerce unveiled its new logo today at a morning press conference. EXIT worked closely with Chamber leadership over the last few months to develop a new corporate identity.

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Posted by Katie

Here’s a tip for small businesses out there. Instead of trying to be better than your competition, figure out how you can be different from your competition.

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Posted by Ashlee

With all the buzz about social media, many businesses wonder how to make it work for them: what to say, how to promote it, how to get fans, how to measure what your fans are doing. Last week, ice-cream chain Tasti D-Lite took a first step for the social media world by introducing a rewards program for customers’ tweets.

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Posted by Grace

A few months ago I wrote about Coca Cola’s Expedition 206. The expedition kicked off 18 days ago and they have already traveled 4234 miles and been to 14 countries. The website is pretty cool.

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Posted by Katie